BBC World TV campaign puts Dubai in limelight

MUMBAI: The Dubai Department of Tourism and Commerce Marketing (DTCM) recently conducted a three-week-long advertising campaign on the BBC World TV that gave millions of viewers across the world a visual feel of the trading hub of the Middle East during peak-time programmes.



DTCM manager media and advertising Ahmed Al Tunaiji said, "The campaign forms part of the aggressive marketing agenda the department has set for itself to promote Dubai in overseas markets. The campaign added punch to the ongoing initiatives in established and emerging source markets."

Tunaiji added that the commercials were broadcast before and after the programmes. BBC World TV has a gigantic reach in over 260 million households in over 200 countries and territories worldwide, including 945,000 hotel rooms, 18 airlines and 14 cruise ships, informed an official release.

The department added four new exhibitions to its list of overseas promotions this year to enlarge the scope of its marketing agenda. The BBC World TV campaign comes in the wake of enormous interest in Dubai coming from different parts of the world, the release says.

The department had conducted an extensive television campaign early this year - in time with the beginning of the holiday season in many parts of the world.

DTCM has had an office in India for the last seven years which has been functioning as an initial contact point and query-processing centre for the Indian travel trade interested in doing business in Dubai.

The release informs that the Indian office aims at promoting commerce and tourism, through the organisation of marketing activities such as presentations, roadshows, advertising, brochure distribution, direct sales meetings and media education programmes, which include familiarisation visits for business and travel journalists to Dubai.

Owing to its excellence at marketing 'Discover Dubai', DTCM India was recently adjudged the 'Best International Tourism Board in India' by the Indian travel industry at the Galileo Express Travel and Tourism Awards in New Delhi, says the release.

DTCM aims to play an important role in boosting bilateral ties by promoting a widespread awareness of the opportunities Dubai has to offer in both business and tourism.

Latest Reads
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories