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Although a popular culture in all parts of the world, video gaming
has just recently achieved a multi-billion dollar industry status.
It is expected to achieve double-digit growth and attain $29 billion
by 2007, says an official release.
According to Jupiter Media Matrix's analysis, there were 187 million
gamers in 2002 and the numbers are likely to be 235 million by 2007.
In Asia, gaming on a personal computer is the fastest growing segment.
More Wacraft III games have been sold in Asia than in any other
region. Speaking about the Indian gaming scenario and the association,
Universal Music India managing director Rajat Kakar said, "Gaming
industry in India has not yet realized its potential. With our existing
infrastructure and marketing sensibilities we are quite confident
to grow and set new standards in this industry."
India is seen to be the next big thing when it comes to Asian gaming,
says the release. According to the IDC Asia-Pacific survey of 3,600
Internet users about 15 per cent of Indians surveyed, played games
regularly. There are already an estimated fifty to seventy thousand
active gamers in India, most between the ages of 15-24.
Over 30,000 gamers were registered for the Indian preliminaries
of the World Cyber Games. But while the Indian market has great
potential, it is highly fragmented and disorganized. Universal Music
and Vivendi Universal aims to address local demands and market trends
and plans to make inroads into this industry aided by marketing
and distribution.
According to Vivendi Universal games South Asia regional manager
Fabien Siouffi, "We are at a turning point in India. Our association
with Universal Music gives all chances possible to achieve a real
breakthrough of the gaming culture in India"
Games by Vivendi Universal Games includes:
Studio Existing Coming in 2004
Blizzard Entertainment Wacraft III World of Warcraft (Massive Multiplayer
Online games)
Diablo II Starcraft Ghost (PS2)
Starcraft
Cocktel Adi
Adiboo Adiboo and the Paziral's secret
Fox Interactive Hulk Van Helsing
Simpson's Hit and Run X Files
Buffy
Knowledge Adventures JumpStart
Massive Entertainment Ground Control II
Sierra Entertainment Half Life Half Life 2
Counter Strike Counter Strike Condition Zero
Tribes Tribes Vengeance
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