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Synovate to increase focus on global interactive solutions

MUMBAI: Global market research firm Synovate has announced that it will be significantly expanding global commitment to interactive research offerings. The company has also appointed Larry Fisher in the newly created post of senior VP interactive solutions.

 

 

Fisher comes to Synovate from TNS NFO, with 22 years of consumer panel experience in client service and product management. He is active in the emerging interactive arena serving on several AMA Excellence and Performance in Interactive Research forums (Explor), as an editor of the Journal of Interactive Research, and as a founding board member of the Interactive Marketing Research Organisation in the US.

Synovate - Americas CEO Robert Phipott was quoted in a company release saying, "There is no question that our global clients are turning more and more to our interactive tools. The addition of Larry to lead our global interactive efforts further illustrates our commitment to being an innovator in this space. He has had tremendous success helping clients throughout the world migrate from off-line to interactive research solutions."

Fisher added, "All the tools and experience are in place at Synovate. Combined with an increased commitment and prioritisation from Synovate's global management team, we are well poised to assume a leadership position in this increasingly important area. In the US alone, the technological possibilities are boundless now that more than one third of the US internet population is connected through broadband."

Synovate has offices across 81 cities in 46 countries that provide clients with global support and a comprehensive suite of leading research solutions. The company is the market research arm of Aegis Group which is the London-based global media and communications firm.

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