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Britannia appoints Maximize as its AoR

NEW DELHI: Sustaining the account-winning spree in GroupM, Maximize has won the media AoR business of Britannia. The decision will be effective from April onwards.



The development marks the first win under the leadership of Maximize new managing director CVL Srinivas, who joined the media agency earlier this year.

Confirming the development, Srinivas said, “I am extremely thrilled with this win, which should be attributed to team effort. We leveraged our strength both in traditional and non-traditional media, which helped in winning this account. The mandate includes working on clients’ entire range of brands and their corporate account.”

The client took the decision after three weeks. According to industry sources, the pitch process also included Initiative Media, Madison, Mediacom, Universal McCann, Carat and OMS.

“The decision was taken on the basis of one presentation, which involved insight on the case studies. This is where techniques used came to the fore, which highlighted our media capabilities,” said Srinivas.

Srinivas, who quit Madison Media last year, has been involved with the same client when he was working with Madison. “I had worked on corporate account of Britannia last year. But the work was more on project basis,” he said.

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