Ad agency 1pointsize sparkles at Spark 2004

MUMBAI: Creative outfit 1pointsize recently stole the show at the 2004 Spark which were awards hosted by the Ad Club Chennai as it walked away with five Golds, five silvers and two bronzes. The Chennai-based hot shop finished a close third behind JWT Bangalore and JWT Chennai.

1pointsize caused a major upset by winning metals in heavy-duty categories like Brand Building Campaign of the Year, Art Director of the Year and Television Commercial – English. The other prized wins were for photography, public service, corporate identity, typography, calendar and rural campaign.

An elated founder and CEO of 1pointsize Sharad Haksar said, "With just five people and a handful of small brands, we are rocking. We got nominated in 12 categories. And we’ve won in all the 12 categories. Last year we won seven metals. This year we’ve won 12."

Haksar lead the way by winning a gold and silver for photography. "“Yeah, it’s nice to win for photography. But what gave me more kicks this year was we won in loads of categories. In the Brand Building Category, Stori beat big brands like Ford and Color Plus to bag the silver. In The Television Commercials category we won a gold for our first ever TVC (for Reva Electric Car). The other award I really treasure is the Art Director of The Year award for C P Sajith. He really deserved it. Overall I am quite pleased," gushes Haskar.

For a two year old advertising agency, that’s quite a feat accomplished.

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