| 1pointsize caused a major upset by winning metals
in heavy-duty categories like Brand Building Campaign of the Year,
Art Director of the Year and Television Commercial – English.
The other prized wins were for photography, public service, corporate
identity, typography, calendar and rural campaign.
An elated founder and CEO of 1pointsize Sharad Haksar said, "With
just five people and a handful of small brands, we are rocking.
We got nominated in 12 categories. And we’ve won in all the
12 categories. Last year we won seven metals. This year we’ve
won 12."
Haksar lead the way by winning a gold and silver for photography.
"“Yeah, it’s nice to win for photography. But what
gave me more kicks this year was we won in loads of categories.
In the Brand Building Category, Stori beat big brands like Ford
and Color Plus to bag the silver. In The Television Commercials
category we won a gold for our first ever TVC (for Reva Electric
Car). The other award I really treasure is the Art Director of The
Year award for C P Sajith. He really deserved it. Overall I am quite
pleased," gushes Haskar.
For a two year old advertising agency, that’s quite a feat
accomplished.
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