Hot Wheel launches 1:18 Enzo Ferrari collector's model

MUMBAI: Matel toys has decided to pay tribute to the recent super car from the house of automotive makers by launching the 1:18 Enzo Ferrari Collector's Model in India.


Hot Wheels' Ferrari was launched recently by India?s latest auto racing sensation Karun Chandok. With authentic features and detailing upto the minutest of parts, Hot Wheels has branded 1:18 Enzo Ferrari as the collector's model. The model is designed to bring cheers to Formula 1 racing lovers and car fans across the country, says a company release.

Priced at Rs 2,999 apiece, this super car from Hot Wheels will be available in all leading toy and departmental stores across the country.

The Enzo Ferrari is not only the company's latest offering, it is also a pinnacle of excellence drawing on the experience of victories in the last four years of the Formula 1 World Championship, thus endowed with the very latest automobile technology, says the release.

The Hot Wheels 1:18 Enzo Ferrari range features large-scale performance vehicles with authentic features including opening doors, hood and boot. It comes with realistic decorations and details, inside and out - down to minute details on hubcaps and engine. Besides, the product also comes with an authentic Ferrari logo, a presentation plinth to display the vehicle, adds the release.

According to Mattel Toys (India) Pvt. Ltd vice president marketing Nanette D'Sa, "The Enzo is an outstanding expression of the concept of extreme sportiness, developed for road use, yet epitomising the most advanced concepts of Formula 1 racing technology - a perfect fit with the world of Speed, Power and Performance that is epitomised by Hot Wheels."

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