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Madison Communications CMD Balsara had this to say about the win,
"We are happy to add McDonald's to our limited but select roster
of clients at Madison Media and are confident that our experience
and expertise will help us effectively address the needs of McDonalds".
Amit Jatia, joint venture partner and managing director, McDonald's
[Western India] said, "We are happy to have Madison Media on
board and look forward to working with them."
The McDonald's account, which industry sources say was worth Rs
80 to 100 million in the 2003-4 fiscal, is expected to grow upwards
of Rs 120 million in the coming year. The account was previously
with Optimum Media Solutions.
In it was only very recently that McDonald's moved its creative
duties to Leo Burnett switching over from Mudra, which managed it
for the last eight years (ever since the fast food major entered
the Indian market actually).
It was just last week that Madison Media won the Marico account.
The Marico account was worth Rs 288 million in the 2003-4 fiscal
and is expected to be worth anywhere in the region of Rs 350 in
the coming year, industry sources say.
Other accounts recently won by Madison media include Asian Paints,
Cadbury and Hyundai.
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