Madison Media bags McDonald's media account

MUMBAI: There seems to be just no stopping Sam Balsara's Madison Media this year. McDonald's is the latest on Madison's chomping block having just won both its media planning and buying duties.

Madison Communications CMD Balsara had this to say about the win, "We are happy to add McDonald's to our limited but select roster of clients at Madison Media and are confident that our experience and expertise will help us effectively address the needs of McDonalds".

Amit Jatia, joint venture partner and managing director, McDonald's [Western India] said, "We are happy to have Madison Media on board and look forward to working with them."

The McDonald's account, which industry sources say was worth Rs 80 to 100 million in the 2003-4 fiscal, is expected to grow upwards of Rs 120 million in the coming year. The account was previously with Optimum Media Solutions.

In it was only very recently that McDonald's moved its creative duties to Leo Burnett switching over from Mudra, which managed it for the last eight years (ever since the fast food major entered the Indian market actually).

It was just last week that Madison Media won the Marico account. The Marico account was worth Rs 288 million in the 2003-4 fiscal and is expected to be worth anywhere in the region of Rs 350 in the coming year, industry sources say.

Other accounts recently won by Madison media include Asian Paints, Cadbury and Hyundai.

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