| Virtual Request is a unique 45 minutes technology
savvy request programme from SS Music, where the viewers can place
requests and in the process watch themselves on television. SS Music
has placed kiosks in the Music World outlets in Bangalore, Hyderabad,
Cochin and Chennai. This kiosk has a computer and a webcam through
which viewers can record their request and place dedications. The
same recording will played on Virtual Request. The programme
airs daily at 6 pm.
SS Music head of sales and marketing Nischal Kumtakar says, "Virtual
Request is one of the first innovative programming initiative
of SS Music for all the music lovers in South India. The award is
a major boost to the innovative and interactive programming in the
channel. Owing to the success of the show, we plan to increase the
number of kiosks and also spread it to other towns. We are proud
to be associated with Hero Honda who is the Title Sponsor for the
programme Virtual Request. With mega brands willing to work with
us as Media Partners, this will help us in developing interactive
properties to leverage the brand requirements of clients as well
as our channel objectives."
"I am sure with such young and dynamic programming team we
will be able to win many more such awards in the days to come. These
awards reiterate the fact that SS Music is the most favourite and
preferred music channel in the South," he added.
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