Yahoo to cash on Indo-Pak cricket with games and contests

MUMBAI: Yahoo! India is all geared to capture the current cricket fever. The Internet communications and media company is adding new dimension to the recent Indo-Pak cricket clash, by extending the battle from the cricket pitch to the mobile handset.



The company today announced the launch of BeatPak - an interactive SMS game, which provides every cricket lover in the country an opportunity to not only beat Pakistan through the Y! India shortcode 8243, but also walk away with an attractive prize in the bargain.

The package consisting Beat Pak SMS Game, Wishes for Indian Team, SMS Contest, LIVE Cricket updates, Special Logos, Picture Messages and Animated SMS and can be accessed, by sending CHEER to Yahoo! short-code 8243, says a company release.

Visiters can also send their wishes to their favorite player and the 10 best wishes will be displayed on the Y! India homepage.

According to Yahoo! India country manager Neville Tarporewalla, "BeatPak will add spark to the Cheer India Campaign initiated by Yahoo! India on its homepage The Y! India shortcode 8243 is already extensively used by cricket lovers across the country to get ball by ball update on their mobile phones via sms."

BeatPak is an interactive SMS game, which provides users with a random match scenario of the a) Venue, b) Overs to be played, c) Players on the field and d) Match target.

User starts by sending the sms BEATPAK to 8243. The battle goes on over to over to over and the user continues playing by replying NEXT to 8243. A detailed summary is provided for each over after the final over of the match, a message like the one below will be displayed on the mobile screen, adds the release

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories