| The company today announced the launch
of BeatPak - an interactive SMS game, which provides every cricket
lover in the country an opportunity to not only beat Pakistan through
the Y! India shortcode 8243, but also walk away with an attractive
prize in the bargain.
The package consisting Beat Pak SMS Game, Wishes for Indian Team,
SMS Contest, LIVE Cricket updates, Special Logos, Picture Messages
and Animated SMS and can be accessed, by sending CHEER to Yahoo!
short-code 8243, says a company release.
Visiters can also send their wishes to their favorite player and
the 10 best wishes will be displayed on the Y! India homepage.
According to Yahoo! India country manager Neville Tarporewalla,
"BeatPak will add spark to the Cheer India Campaign initiated
by Yahoo! India on its homepage www.yahoo.co.in. The Y! India shortcode
8243 is already extensively used by cricket lovers across the country
to get ball by ball update on their mobile phones via sms."
BeatPak is an interactive SMS game, which provides users with a
random match scenario of the a) Venue, b) Overs to be played, c)
Players on the field and d) Match target.
User starts by sending the sms BEATPAK to 8243. The battle goes
on over to over to over and the user continues playing by replying
NEXT to 8243. A detailed summary is provided for each over after
the final over of the match, a message like the one below will be
displayed on the mobile screen, adds the release
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