A company release states that ITZ Cash enables consumers to shop online, buy Internet connection packages and play online games. ITZ Cash comes in denominations of Rs. 100, Rs. 250, Rs. 500, Rs. 1000, Rs. 3000 and Rs. 7,500. Besides Indiatimes, the card is also available across the country through 88 Asian Sky Shop franchisee network, 3,500 Playwin retailers and 3,000 Dish TV outlets. The company has already tied up with Rediff.com, Asian Sky Shop, HCL Infinet, Dish TV and Playwin, to provide value options to consumers.

Intrex India executive director Naveen Surya added, "It is a win-win situation for both Indiatimes and ITZ Cash. This association would not only help ITZ Cash to reach a wider consumer base but also boost up our endeavor to meet the aspirations of e-shoppers for a safe and a convenient payment option.”

Indiatimes CEO Mahendra Swaroop said, “The card is a new payment mechanism, ideal for youngsters who do not meet the stringent eligibility criterion for credit cards. ITZ Cash will facilitate micro payments for fun and entertainment activities like dating and classified services of Indiatimes while maintaining privacy of users, thus keeping fun and entertainment alive.”