This gives consumers a chance to get exquisite Gold jewellry worth over Rs. 25,000 from TBZ with the purchase of Ariel and Tide. A draw will be held every 10 days till 12 April.

The contest is open up to consumers who get a coupon free on the purchase of either a one kg pack of Ariel or a two kg pack of Tide . from the Ariel-Tide Towers in Giant Hypermarket in Malad. Their coupons are subsequently entered for the Ariel-Tide Towering Gold Dhamaka Draw to be held every 10 days at the Ariel-Tide Junction in Giant Hypermarket, where one winner gets the jewellry set and 10 others will win consolation prizes. The jewelry sets are on display at the Ariel-Tide Towers.

The prices of the Ariel and Tide large packs were reduced by 20-50 per cent. World-over Ariel epitomises stain removal and claims to be able to remove even the toughest stains in the first wash. The brand has enjoyed endorsement from celebrities such as the former actress and MP Shabana Azmi and Kyunki Saas Bhi Kabhi Bahu Thi's Smriti Iraani