A company release states that international audio-visuals and films will be used for training. The course has been designed to impart film and advertising strategy and creative skills to entry-level and aspiring film, advertising and marketing professionals.

The workshop emphasises on doing-and-learning, rather than lecturing. It claims to be very interactive, intense in nature and informative. Participants will learn to develop film and advertising concepts.

The workshop will cover media convergence, film and advertising strategy and campaign planning, consumer insights, ideas generation, visual communication, creative writing and entertainment communication.

The workshop will be conducted by Noorul Islam. He has been the chairman of the training and professional development committee of the Ad Agencies Association of India for five years.