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 Tata
will head Turner's advertising sales teams across India as well
as work closely with other departments and media partners to maximise
revenue opportunities across TV and interactive properties. She
will also initiate and consolidate strategic accounts, develop and
execute innovative strategies for driving sales revenues with advertisers
on a national and international level. In addition to the above
responsibilities, Tata will explore, analyse and identify business
development opportunities for Turner advertising sales in India
and South Asia, a company release says.
"Monica's valuable experience in handling different genres
- be it entertainment, news, music, sports, her formidable reputation
as an excellent seller of air time, and her in-depth understanding
of the Indian advertising market made her an ideal choice to head
the Turner India sales team," Saha was quoted in the release
as saying.
"Joining Turner is a turning point in my career. I personally
see a huge potential in growing the business for Turner in India,
and will effectively leverage my experience and skill sets in my
new role at Turner, " Tata was quoted as saying.
Tata will have Cartoon Network, Cartoon Network on Zee, CNN South
Asia, CNN International, POGO as well as Zee Telefilms' English
channels Zee MGM, Zee English and Trendz under her charge.
Prior to her Turner appointment, Tata was the senior vice president
- advertising sales, Star India, where she was responsible for advertising
revenue on Star Movies, Star World, Channel [V], National Geographic
Channel and the History Channel.
Also Read:
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Tata quits Star; Yash Khanna to head client relations
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