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| "Can
you count the number of rings I'm wearing?" - Amitabh Bachchan
and Tushar Kapoor with Reliance Infocomm officials at the live
multi-city video chat in Mumbai |
"Reliance IndiaMobile Showtime is a unique film promotion
platform and has brought other stars like Saif Ali Khan, Preity
Zinta and Sanjay Dutt for a live video chat conference prior to
this and there will more," said Reliance Infocomm head marketing
Kaushik Roy.
Khakee is promoted under the banner of Reliance IndiaMobile
Showtime. Besides the conventional channels of press, outdoors and
collaterals, it also employs R World (the data application suite
of Reliance IndiaMobile and Reliance Web World stores) in 13 cities
for a true BroadBand experience.
"This kind of promotion is an on going thing for us. We form
a relationship with a movie production house and promote their movie
through our service. We have the infrastructural support for this
kind of innovation and have almost 15 lakh customer hits per day,"
added Roy.
Through the service that Reliance IndiaMobile provides, the subscribers
can experience the variety of movie excitement on their phones through
R World, watch movie trailers, download wallpapers of their favourite
stars, read the storyline and also participate in interactive programmes.
Thirteen cities including Mumbai, Delhi, Kolkata, Bangalore, Chennai,
Hyderabad, Jaipur, Ahmedabad, Chandigarh, Lucknow, Indore, Bhopal
and Pune were simultaneously linked at 768 kbps speed for this video
conference with the team of Khakee.
Speaking on the occasion, Reliance WebWorld CEO Sarup Chowdhary
said, "The company intends to keep stepping up the availability
of true digital experience through such BroadBand centers at Reliance
WebWorlds across an increasing number of cities. Based on our current
initiatives, such Showtime movie promo events will soon be available
in nearly 100 cities over the next few months."
With over 50 lakh regular users its not much of a surprise that
the service is so popular among the Reliance cell phone subscribers.
"Reliance mobiles are a medium to promote films. We weave interactive
sessions with our customers through such contests. This service
is very popular among the youth as they get an opportunity to interact
with the stars," explained Roy.
Reliance WebWorld is in the process of setting up a nationwide
chain of retail stores for digital entertainment and communication
and will serve as a one-stop-shop for Reliance Infocomm products
and services. Each store will contain three key modules - a Customer
Convenience Center, JavaGreen - a gourmet coffee bar and a True
BroadBand center to showcase Broadband connectivity through applications
like video chat and conferencing, multiplayer online gaming, digital
personalised music, digital theatre, digital photo imaging, virtual
office and true BroadBand high speed Internet which is about 100
times faster than the dial up access in today's homes.
Reliance has some big progressive and promising plans up its sleeves.
The BroadBand centres are available in 14 cities and are expected
to grow and be available in over a 100 towns across the country.
At last count, there are 250 Reliance WebWorld stores that operate
all over India which will progressively be extended to nearly 2000
stores across 600 cities.
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