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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Visa's new promotion for Singapore bound Indians
 
Indiantelevision.com Team
(10 March 2004 3:00 pm)
 
MUMBAI: The Singapore Tourism Board (STB), Singapore Airlines (SIA) and Visa International have announced the launch of Visa for Visa.
 
 

The promotion is open to all Visa Platinum and International Gold cardholders. The programme offers benefits and discounts on airfares, visa facilities and other healthcare and culinary delights when cardholders purchase Singapore Airlines tickets over the Internet. This is valid in the cities of Mumbai, New Delhi, Bangalore, Kolkata and Chennai.

According to industry estimates, foreign travel among Indians is currently at an all time high, with as many as 4.5 million Indian tourists travelling abroad last year. Industry operators expect this figure to increase by 15 per cent in the current year. Capitalising on this, the Visa for Visa programme has accordingly been designed for Visa Platinum and International Gold cardholders who along with their immediate family members (spouse and unmarried children below 21 years of age) will be eligible to apply for multiple journey visas to Singapore.

Shopping and dining account for top spends among Indian travellers in Singapore. Recognising this advantage, the promotion will provide cardholders with a range of special premium packages like special airfares on Singapore Airlines from the above mentioned cities, hotel packages, shopping offers and discounts at various restaurants and retail outlets like Tangs.

 
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