The survey has answers from over 26,000 online radio listeners and covers more than 50 topics. The report was released through Audio Graphics, with help from RRadio Network's 46 online radio stations.

Audio Graphics president Ken Dardis stated that he feels that online radio is a medium that US advertisers have failed to recognise as being viable. The report reveals that 42.6 per cent of respondents have an annual household income of more than $50,000, and 60.4 percent have a college degree. The audience is growing.. Nearly half of the subjects measured have been listening to online radio for less than a year.

Listeners to online radio show an extreme satisfaction from their primary station with 83.8 per cent reporting it satisfies their expectations by more than 80 per cent. 47.3 per cent reported that they listen for more than three hours per listening session; 57.6 per cent listen “during morning, mid-day, afternoon and late afternoon,” leaving plenty of audience for evenings and overnights. Online, radio is not just an at-work phenomena the survey stated. .