|
 In
his new position, Rich will be looking after all aspects of domestic
and international marketing for Paramount Pictures theatrical releases.
He will report to Rob Friedman, says a company release.
Says Friedman, "Gerry is an extraordinarily talented and creative
marketing executive who has a long history of success. I am happy
to welcome him to Paramount."
"I am thrilled for the opportunity to be part of a studio
with such a rich history that's poised for incredible success. It's
an exciting time to come on board," offered Rich.
An old hat at marketing, Rich's marketting career includes a stint
at MGM/UA. While he joined, in 1993, as executive vice president
marketing, he was promoted to president of Worldwide marketing for
MGM/UA in 1995. During his tenure at MGM/UA Rich's marketing team
revitalized the James Bond franchise for the 90's with GoldenEye,
The World is Not Enough and Die Another Day. He also
lead innovative interactive marketing campaigns on the genre films
Stargate and Species as well as the campaigns on The
Birdcage, Get Shorty, Legally Blonde and Hannibal, says
the release.
As United Artists' co-president, in 1999, Rich along with Larry
Gleason oversaw UA's production, co-productions and acquisitions.
During this time he shepherded films like Ghost World and
Jeepers Creepers.
Prior to MGM, he worked with Miramax, from 1991 to 1993, as head
of marketing. He lead the marketing campaigns on a diverse slate
of films such as The Crying Game, Reservoir Dogs, The Piano and
Like Water for Chocolate.
A three time winner of "Excellence in Film Marketing"
award, Rich has also served as a senior marketing advisor to Miramax
working on the campaigns for the films Chicago, Gangs of New
York, Kill Bill and Cold Mountain.
|
