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Budweiser extends sponsorship of BMW Williams Formula One team

MUMBAI. The BMW Williams Formula One team has confirmed that after a successful debut season, team sponsor Budweiser has extended its commercial relationship for the forthcoming season



The Budweiser identity will appear not only on the airbox of the FW26, but also on the monocoque tops and on the driver gloves of Juan Pablo Montoya and Ralf Schumacher.

Budweiser joined the team sponsor community at the British Grand Prix in July 2003. Anheuser-Busch VP global media and sports marketing Tony Ponturoreflected, "Our first season in Formula One has been a great experience. The BMW WilliamsF1 Team continues to be a valuable partner for Budweiser. The brand's increased visibility on the cars and driver's gloves will reach even more adult beer drinkers this season through Formula One's worldwide viewing audience of more than 350 million.'

Budweiser is also making extensive use of its sponsorship with the announcement of the 25 winners of the True Racing promotion this month. Winners will be invited to contest a simulator race off in the WilliamsF1 Conference Centre to compete for 25 trips of a lifetime to international Grands Prix in Australia, Malaysia, China, Japan, US, Spain, Italy, Monaco and UK. Each winner will receive round trip flights, four star accommodation and tickets for two.

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