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Diet Coke teams up with Revolution Studios for Garner film

MUMBAI: Diet Coke has announced that it is teaming up with Revolution Studios to promote the romantic comedy 13 Going on 30. The film stars Jennifer Garner Alias and Mark Ruffalo. It will be released by Columbia Pictures on 23 April in the US



From 1 April Diet Coke will help promote the film through a promotion in the US. It will feature a prize trip to Hollywood to meet a star from the film. American media support will include a television ad with a "Hollywood premiere" feel, created specifically for the promotion. In addition, radio, cinema, and Internet advertising will tout the film and promotion, and in-store point-of-sale materials will feature Jennifer Garner as Jenna Rink.

The promotion also features an offer in every specially marked package of Diet Coke at participating retailers. One in three packages offers a free companion ticket to see the film (buy one ticket, get one ticket free). Two in three packages offer $ five rebated on the purchase of one of five DVD titles including the Julia Roberts starrer Mona Lisa Smile.

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