's MAM Stories Archives - 2004
MAM Stories in the month of March
* AP court pol ads order: Govt moves SC
* Government move puts spanner in IBF plans
* Time to launch women's magazine 'All You'
* Reebok's deal with Nickelodeon for KCAs
* Branded content mkt sky rockets from £5 -£22 in 1 yr
* Rediff, Yahoo to boost online shopping together
* Maximize tags Titan watches planning AoR
(31 March 2004)
* HC ruling on pol ads may be contested
(30 March 2004)
* Diet Coke teams up with Rev. Studios for Garner film
* 13 year old kid wins LA trip courtesy Nick
* Online ads boost branding and offline sales: study
* IBF targets surrogate political ads
* IBF says 'no', govt. 'can't', EC mum
(29 March 2004)
* Poll ads: EC lobs ball back to I&B min
* Yahoo to sport Russian search engine
* MipTV to focus on advertising this year
* Rediffusion DYR 'shining' in Colombo
(27 March 2004)
* Kodak wins Effie for Olympics ad campaign
* Indian Express makes music to drive youth to vote
(26 March 2004)
* Pol. ads on TV still await green signal
(25 March 2004)
* ICICI Prudential Life Insurance reviews its media biz
* Everest Integrated Communications Ltd. appoints Mahesh Chauhan as president
* Vivendi-Universal launch video games
* Tennis star Venus Williams goes wireless with MForma deal
* Promax&BDA Europe announce 2004 award winners
* Vijay TV promos bags top honours at Sparks 2004
* Fanta's new TVC with Rani launches 25 March
* Infospace Mobile's deal with Universal Music for ringtones
* Synovate to increase focus on global interactive solution
* Britannia appoints Maximize as its AoR
(24 March 2004)
* WIN's Pandey bags excellence in radio jockeying at Suvidha award
* Andhra Pradesh high court allows political ads on TV
* Ad agency 1pointsize sparkles at Spark 2004
* New cell phone software for live crick updates
* Hot Wheel launches 1:18 Enzo Ferrari collector's model
(23 March 2004)
* Madison Media bags McDonald's media account
* After Britannia, Mirinda takes on Hutch's 'beautiful world'
* MTV Europe, Motorola team up for mobile content
* Radio Mirchi awards flats to contest winners
* PAC launches multimedia campaign to motivate voters
* SS Music bags silver at Spark 2004 for Media Innovations
(22 March 2004)
* O&M's men in black reign supreme at the Abbys yet again
* MRUC brings about innovations in sampling for IRS 2003-2004
(20 March 2004)
* Yahoo to cash on Indo-Pak cricket with games and contests
* Indiatimes ties up with Intrex India for ITZ Cash
* P&G launches Gold promotion for Ariel and Tide
* Shloka Institute's creative workshop on film and advertising
* Madan Mohapatra joins Media Edge as media director
* Steve King is new ZenithOptimedia CEO
(19 March 2004)
* RK Swamy BBDO Guide to the Urban Market
* Monica Tata appointed Turner India ad sales head
* Hutch, Airtel lead the cellular race: TNS Celltrack study
* LIC still king, but private players gaining momentum
* Starcom bags media AOR of World Gold Council
(18 March 2004)
* Conserve Water TVC contest winners to go to Cannes
* Madison Media wins Rs 500 million Marico account
* Starcom adds global media strength to Saatchi in New Zealand
* ESS claims excellent sponsor response to Formula One
(17 March 2004)
* Dilmah peps up tea-time with flavoured fruit teas
* Yesudas quits Lintas after eight and a half-year stint e
(16 March 2004)
* Kurl-On new ads based on mastheads, cover page of mags
* Equity Marketing's deal with Warner for Scooby-Doo
* BBC World Service's campaign for the Arab region
* WTA's sponsorship deal with Whirlpool Europe
* AOL, Microsoft, Yahoo! jointly file anti spam lawsuits in US
(15 March 2004)
* MPC to work on DD News' promos, automation system
* Pizza Hut revs into cricket gear
* Indian Express urges youth to vote with 'Black Ink on your Nail' campaign
* Pizza Hut revs into cricket gear
* Indian Express urges youth to vote with 'Black Ink on your Nail' campaign
* Karisma Kapoor is Rasna's new face
* 'Business Today' awards the young super performers
(13 March 2004)
* Spice Telecom ropes in Javagal Srinath for crick updates
* Intrex India banking on online shopping, m-commerce with ITZ Cash
(12 March 2004)
* Publicis Groupe net up 21.8%
* Radio readies to milk Indo-Pak cricket series
* Reliance Infocomm organises live video chat with Big B
(11 March 2004)
* Pogo goes for the pre-schoolers
* Visa's new promotion for Singapore bound Indians
* Online radio survey results released in US
* 'Chicken Soup For the Soul' comes to DVD
* US mothers prefer Internet to TV for info
(10 March 2004)
* EC orders removal of 'feel good' hoardings
* Unstoppable: Zee Cinema on a roll
(9 March 2004)
* Deep Focus wins award for 'Kill Bill' campaign
* Paramount Pictures appoints Gerry Rich as president marketing
* US advertisers score with Oscar Awards webcast
(8 March 2004)
* Beckham unveils personal logo
* Marico goes online for Saffola’s heart-benefit proposition
* Nimbus Sport's in-stadia hoardings all sold out for Indo-Pak series
* DoubleClick aurvey shows diminishing impact of TV in purchase decisions
* DoubleClick, Nielsen//NetRatings' online advertising report
* AAAI to hold seminar 'The Block' later this month
(6 March 2004)
* Grey Mumbai bags Emirates account
* Monica Tata quits Star; Yash Khanna to head client relations
* Budweiser extends sponsorship of BMW Williams Formula One team
* Adidas launches Indian football team's jersey
(5 March 2004)
* ESS to sponsor Panasonic Toyota's racing team
* 'Television - best medium for advertisers,' says who?
* Coca Cola's new TVC for Maaza
* [V] + HLL = 'Curl ho na ho' contest
* Will Zee Tele be an exception to ban on political ads?
* DirecTV shifts creative responsibilities to BBDO New York
* EC, I&B min turn down IBF plea
* I&B lobs ban on political ads issue back at EC; IBF may move court
(3 March 2004)
* P&G reduces prices of Tide and Ariel
* In-program ad tactics tackle clutter, but tick off viewers
(2 March 2004)
* Political ads on TV: After EC rap, I&B blames media
* Kevin Vaz takes charge as ad sales head of Star network
* Tissot introduces 'Cocktail' range of watches for women
* Niraj Dutt joining NDTV Media as executive V-P
(1 March 2004)


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