| MUMBAI: Worldwide media and communications company
Universal McCann has raised its forecasts for 2004 US and global ad
spend. Universal McCann senior VP and forecasting director Robert
Coen has predicted continued growth in 2005 also.
According to Universal McCann senior VP and forecasting director
Robert Coen, the global adspend will grow by 6 percent this year-up
from his previous prediction of 5.8 percent growth-to $519.4 billion.
In the U.S., he has revised his forecast from 6.9 percent growth
to 7.3 percent. Coen predicts that U.S. ad revenues will hit $263.3
billion mark this year.
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