Promax&BDA New York 2004 witnesses record attendance

MUMBAI: The Promax&BDA conference that made its comeback to the New York city after a gap of 25 years has reported record attendance for the promotion, marketing and design association's 49th annual conference held at the New York Hilton & Towers in Manhattan. This year's conference saw its attendance soar by 50 per cent compared to last year's event in Los Angeles. Registrations for the New York event stood at 3,025.

The final sessions had such notable speakers including MTV's Judy McGrath, Tony award winning actor Brian Stokes Mitchell, author Dominick Dunne and astronaut Michael.



"Television promotion has come of age," said Promax&BDA CEO Jim Chabin. "For the past three days, promotion, marketing and design delegates absorbed valuable information on how to advance their skills and be even bigger contributors to their companies. The people who stayed at home missed a lot of insights and compelling presentations. The industry really stepped up and supported this year's event."

Chabin noted that New York is also a convenient location for the international sector of the membership. International attendance was also up, as more than 500 promotion executives from variety of foreign countries came to the conference to learn new branding and promotional techniques.

This year's highlights were many as an elite group of speakers addressed the entertainment promotion community. This included ABC News' Barbara Walters and NBC's Brian Williams as well as FOX' David Hill, Oxygen's Geraldine Laybourne, and Tim Sanders of Yahoo.

The sponsors for this year's Promax&BDA conference included: Nickelodeon, MTV Networks, Stephen Arnold Music, Gallo Winery, Hallmark Channel, The Hollywood Reporter, Adweek, NBC, Warner Bros. Television, Warner Bros. International TV, Paramount Domestic Television, PMcD Design, Quantel, Rainbow Media, Sole Water, Spark Factory, Fox, and Belief, among others. This year's exhibitor's included Non-Stop Music, Rainbow Media, Music Box, Westar Music and Xogo.

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