BBC Broadcast dominates International Promax with 33 awards

MUMBAI: PROMAX&BDA, the global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media, presented its 2004 Promax Awards and 2004 BDA Awards in a combined ceremony at New York's Hilton Hotel & Towers. Presiding over the awards was actor Michael Ian Black, most frequently recognized for his portrayal of bowling alley manager Phil Stubbs in the NBC television series Ed as well as for his hosting work on VH1's I Love the 70s/80s/90s series.



Jim Chabin, PROMAX&BDA CEO, paid special thanks to TAG's Anne White and Sci-Fi Channel's Adam Stotsky for their work on organizing the streamlined production. Following the festivities, Zona Design, Megatrax sound studio and trade publications Channel 21 International and M21 sponsored a post-awards show party at Manhattan's Crobar.

Highlights from the Promax & BDA Awards Show, which was sponsored by Quantel, included:

BBC Broadcast, the commercial creative division of BBC, dominated the international categories, taking home an unprecedented 33 Promax awards. The creative unit, which recently announced its expansion into the US, picked up 18 Gold and 15 Silver awards for everything from Brand/Image and Program Promotion in virtually every programming genre to directing, copywriting, sound design and print work. In addition to its team awards, BBC Broadcast's Richard Acton was presented with the 2004 Aerodrome Rocket Award, which recognizes a producer, marketer or designer with four or less years of experience in promotion, marketing or design who is already creating outstanding work.

Other big winners in the international division were Cartoon Network which picked up four Gold, three Silver and one Judges award; while the combined wins of Star Group (four Gold and three Silver) and Star India (three Gold and five Silver), gave the group a family win of 15 Promax awards.

UK's ITV, meanwhile, bagged six Gold and six Silver while Germany's Premiere Fernsehen GmbH& Co KG, won five Gold and five Silver.

The Star Group took home the most BDA International Awards, with five Golds, one Silver, one Bronze and three Judges awards, just narrowly inching past Warner Bros. International Television, which picked up six Golds, two Silvers and one Bronze. Close behind were Turner Entertainment Networks Asia with two Golds, four Silvers, two Bronze and one Judges award; Fox Sports Network with five Gold, one Silver and one Bronze for a total of eight BDA International Awards. AXN Latin America earned two Gold, one Silver and five Bronze; while Star Hub Cable Vision Ltd. took home five Golds and two Silvers. NTV Design picked up a total of seven BDA International awards, with three Golds, three Silvers and 1 Bronze.

Among the North American Promax Award winners, several companies tied with a total of 10 awards each. Fox Sports earned seven Gold and three Silver; as did the new digital network VOOM. The WB and HBO both picked up five Gold and five Silver wins; while ABC and Turner Classic Movies both took home four Gold and six Silver awards. Comedy Central earned six Golds and three Silvers, for a total of nine awards.

WCCB-TV, the Fox station in Charlotte, North Carolina, was the big individual station winner, picking up five Gold and three Silver PROMAX awards. Combining the wins of Canada's CHUM (five Gold and one Silver) with its CityTV (two Gold and one Silver) and MuchMusic (two Golds) subsidiaries makes it the big winner among North American participants with a total of 11 PROMAX awards.

On the North American front, Fox Sports dominated with a total of 19 BDA awards - eight Gold, five Silver and six Bronze. VH1 had a total of 15 awards, with four Golds, nine Silvers and two Bronze; while Fox Cable Networks/Fuel earned eight Golds, four Silvers and one Bronze for a total of 13 BDA Awards.

The PROMAX Awards and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives. PROMAX Awards are awarded to Broadcast Networks (48 categories); Cable Channels and Networks (2 categories); Broadcast Television Stations (40 categories); Cable and Satellite Systems (25 categories); Syndication/Program Distributors (23 categories); Radio Stations (6 categories); and Interactive Media (15 categories). Both PROMAX and BDA Awards are separated into two separate competition groups -- International and North American - with many awards further classified by market size.

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