| An extension of Titan Fastrack, Eye Gear is a sub-brand
targeted at the Indian youth. The trendy and fashionable Eye Gear
range is available in four distinct collections - Acid, Café,
City Slik and Revv. Titan thus seeks to bring in a new dimension to
the Indian sunglasses market, which until now was dominated by the
unorganised players with expensive, branded and designer labels. The
new range of sunglasses is a combination of style, protection and
value. The collection is priced within the range of Rs 695 to Rs 1995,
says an official press release.
Titan Industries COO Bijou Kurien says, "With this addition
to the Titan portfolio, young consumers can now turn to us for their
fashion needs, reinforcing our position as a company that creates
India's most desirable lifestyle brands".
He adds, "The tints, styles, and frames offered by Fastrack
Eye Gear are all extremely fashionable, and in keeping with current
trends - perfect for today's youth!"
Titan Design Studio product designer Neil Foley says, "Youth
of today are constantly looking for ways to convey their identity
and individuality. The Fastrack Eye Gear collection seeks to fulfill
this need and has been designed to convey the new attitude of the
young".
One can choose from the funky ambers, cool blues, light oranges
or the classic blacks. The frames are made from corrosion resistant
stainless steel, grilamide and magnesium aluminium alloy and are
designed to provide a snug, comfortable fit. All materials used
for the frames are non-allergenic and offers 100 per cent UV 400
protection.
The lenses are made of high quality optical grade polycarbonate
that has been certified and tested to ANSI standards, which is the
international norm for quality and includes UV protection, vision
distortion and impact resistance. Fastrack Eye Gear is available
at all Titan showrooms around the world as well as at Shopper Stop,
Lifestyle, Planet M and Musicworld outlets, adds the release.
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