Titan vies for space in designer eyewear market

MUMBAI: Looks like Titan is looking beyond watches. On 23 June, Titan Industries announced the national launch of Fastrack Eye Gear- a designer eyewear collection, thus marking its foray into the fashion accessories space.

 

 

An extension of Titan Fastrack, Eye Gear is a sub-brand targeted at the Indian youth. The trendy and fashionable Eye Gear range is available in four distinct collections - Acid, Café, City Slik and Revv. Titan thus seeks to bring in a new dimension to the Indian sunglasses market, which until now was dominated by the unorganised players with expensive, branded and designer labels. The new range of sunglasses is a combination of style, protection and value. The collection is priced within the range of Rs 695 to Rs 1995, says an official press release.



Titan Industries COO Bijou Kurien says, "With this addition to the Titan portfolio, young consumers can now turn to us for their fashion needs, reinforcing our position as a company that creates India's most desirable lifestyle brands".



He adds, "The tints, styles, and frames offered by Fastrack Eye Gear are all extremely fashionable, and in keeping with current trends - perfect for today's youth!"



Titan Design Studio product designer Neil Foley says, "Youth of today are constantly looking for ways to convey their identity and individuality. The Fastrack Eye Gear collection seeks to fulfill this need and has been designed to convey the new attitude of the young".



One can choose from the funky ambers, cool blues, light oranges or the classic blacks. The frames are made from corrosion resistant stainless steel, grilamide and magnesium aluminium alloy and are designed to provide a snug, comfortable fit. All materials used for the frames are non-allergenic and offers 100 per cent UV 400 protection.



The lenses are made of high quality optical grade polycarbonate that has been certified and tested to ANSI standards, which is the international norm for quality and includes UV protection, vision distortion and impact resistance. Fastrack Eye Gear is available at all Titan showrooms around the world as well as at Shopper Stop, Lifestyle, Planet M and Musicworld outlets, adds the release.

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