| "We have decided to strategically place the Nomarks
ads in a few, select channels wherein it will be aired at regular
intervals, rather than using a wide spread of channels. The strategy
focuses on more intensive airplay on a smaller but strategic choice
of vehicles. We are negotiating with some of the leading channels
both in the north and south and the ads should be on air soon,"
Ozone Ayurvedics vice-president PS Sandhu was quoted in a company
statement.
While the 30-second commercial emphasises the natural properties
of Nomarks mark removal cream in removing unwanted scars, marks
and burns, the 10-second commercial builds further brand credibility
by highlighting its certification from leading medical journals
including JAMA (Journal of the American Medical Association) India
and the brand's success in over 17 countries across the globe.
The five-second ad is a quick reminder to help retain top of the
mind brand recall.
According to Ozone Ayurvedics managing director SC Sehgal, "Nomarks
has received a number of accolades this year, including that of
'most preferred brand' in its category in the FMCG Awards 2003.
This reaffirms the positive response the brand has generated among
consumers and we have stepped up our marketing efforts to support
this success. The ad campaign is a part of this effort."
Nomarks is the flagship brand of Ozone Ayurvedics, a company that
has introduced products using the knowledge of Ayurveda and modern
pharmacological research. The product leads the category today.
Besides the mark removal cream, Nomarks has also launched India's
first elbow cream and the first mass premium scrub soap.
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