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The countries include Mexico, Denmark, Germany, UK, Saudi Arabia
and the UAE. The film feature the voices of Scarlett Johansson,
Oscar nominee Alec Baldwin and Jeffrey Tambor.
The two companies also announced an exclusive international promotion
for Lemony Snickets A Series of Unfortunate Events
starring Oscar nominees Jim Carrey, Jude Law as the voice of Lemony
Snicket and Oscar winner Meryl Streep to more than 30 countries
outside the US.
Tied to regional theatrical releases, the deals cover in-store
premium promotions and on-air media commitments. The key impetus
behind pursuing both deals is the success of these two properties.
Nickelodeons SpongeBob SquarePants television series
has been sold into more than 135 markets around the world and has
grossed 2.5 billion in retail since launching in 1999.
Meanwhile, Lemony Snickets A Series of Unfortunate Events
has engaged more than 18 million readers worldwide since the release
of the first book in 1999. Each of the ten books in the series has
reached the New York Times Best Sellers list.
Two weeks prior to the films regional premieres customers
will receive a movie themed premium with each purchase of a Burger
King Kid's Meal. Participating Burger King restaurants will include
in-store movie displays, posters, banners, tray liners, and competition
and sweepstake cards.
The SpongeBob SquarePants Movie is scheduled to premiere
on 19 November in the US and early next year everywhere else.
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