| Star India's senior vice president content and communication
Deepak Segal elucidates, "Considering the response we got for
our title tracks via e-mail and post, we thought it was a good idea
for us to launch our own audio cassette."
The tape, essentially a concoction of title songs and medleys of
themes of the top programmes on Star, has been released by Universal
Music India.
So was the genesis of the idea prompted by the viewers? To that
Segal adds, "Well, finally the idea is ours, but let's say
the viewers catalysed the whole process.
There is more to come. Star Parivaar Vol. 2, is already in the
pipeline. Queried as to when it would hit the market, Segal said,
"Let's see how Vol. 1 does. Depending on the response, we'll
take the second one forward."
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