| Archies was one of the first to introduce Fathers
Day in the country. They have also introduced a dedicated range of
gifts and 43 new cards to mark the day. Gifts and cards are available
in over 2000 of their outlets in the country including Archies Galleries
and Archies Paper Rose Shoppes.
Archies would also give away gift hampers to winners of the special
contests. Programs aimed at enthralling young/old, cool/conservative
dads have been put together for the Baap Re Baap celebrations on
Mirchi. An interesting central theme has been put together to capture
the imagination of both the age groups. As an added attraction,
people can hear themselves on Radio Mirchi. So for all the Red Hot
action visit the nearest Archies Gallery.
According to Archies Ltd executive director Pramod Arora, "We
want to make this Father's Day special by reaching out to our customers
through one of the most dynamic medium - radio.
Archies, Ltd is one India's market leaders in the social expression
industry with over 50 per cent market share. Archies completed 25
years this March and is poised to grow from strength to strength
over the next two years with the launch of over 50 stores in prime
retail space.
The company caters to its consumers through a wide retail network
that comprises of over 475 franchise and company-owned and managed
outlets spread within India and six countries internationally.
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