Archies celebrates Fathers Day with Radio Mirchi

Mumbai: To commemorate and celebrate the special occasion of

Fathers Day, Archies in association with Radio Mirchi has announced a contest and a host of special programs in New Delhi and Mumbai to enthrall both kids and fathers alike.

A week-long celebration starting 14 June is in the offing with Radio Mirchi belting out special notes and capsules.



Archies was one of the first to introduce Fathers Day in the country. They have also introduced a dedicated range of gifts and 43 new cards to mark the day. Gifts and cards are available in over 2000 of their outlets in the country including Archies Galleries and Archies Paper Rose Shoppes.

Archies would also give away gift hampers to winners of the special

contests. Programs aimed at enthralling young/old, cool/conservative

dads have been put together for the Baap Re Baap celebrations on

Mirchi. An interesting central theme has been put together to capture the imagination of both the age groups. As an added attraction, people can hear themselves on Radio Mirchi. So for all the Red Hot action visit the nearest Archies Gallery.

According to Archies Ltd executive director Pramod Arora, "We want to make this Father's Day special by reaching out to our customers through one of the most dynamic medium - radio.

Archies, Ltd is one India's market leaders in the social expression industry with over 50 per cent market share. Archies completed 25 years this March and is poised to grow from strength to strength over the next two years with the launch of over 50 stores in prime retail space.

The company caters to its consumers through a wide retail network that comprises of over 475 franchise and company-owned and managed outlets spread within India and six countries internationally.

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