Tata Daewoo launches next gen truck 'Novus' in Korea

MUMBAI: Daewoo Commercial Vehicle Co. Ltd. which has been rechristened as Tata Daewoo Commercial Vehicle Co. Ltd. (TDVC) after joining hands with Tata Motors is introducing the heavy duty truck model - Novus in the Korean market.

This is the first Korean Euro III designed and manufactured truck range to be introduced in the market. The company has plans of exporting the vehicle to the Middle East, Africa, and Asia including India, informed an official release.



Tata Motors chairman Ratan N Tata with the new 'Novus' in the background

TDCV's Novus is touted as giving high performance and being an environment-friendly engine with a new look cabin, and host of other convenience and safety features.

Novus' high performing electronic engine is specially designed for TDCV to compete with world-famous truck manufacturers. An official release informed that the engine is designed to meet the rigid environmental standard of Euro III.

Starting this July, 'The Korea 2004', an environmental regulation to be applied to medium to heavy-duty trucks and buses, will ban production of vehicles that mount normal Euro II engines. This standard is more rigid than Japan's, and is similar to Euro III.

TDCV applied Bosch's Common Rail fuel injection system for first time in Korea on heavy-duty trucks and developed a new engine that satisfies Euro III, Korea 2004. The new truck is more reliable, safer and more fuel-efficient than existing engines.

Unveiling the new product, Tata Motors chairman Ratan N Tata said, "We are very pleased that a new vehicle complying with Euro III regulation is being launched by Tata Daewoo Commercial Vehicle. This will enable it to compete well in Korea and beyond Korea in other international markets. It will strengthen the company."

TDCV president and CEO Kwang-Ok Chae said, "Novus is an excellent truck that is being put on sale in the Korean market for the first time since Daewoo joined Tata Motors which is the sixth largest commercial vehicle manufacturing firm in the world. Novus is the most environment friendly, reliable and safe truck from TDCV. We expect to launch more products in the near future."

The company is ensuring that over 150 Tata Daewoo Sales, Service and Parts offices through the country would provide efficient services to their and set new standards of customer satisfaction and delight.

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