| Network TV, which led in dollar spending for the first
quarter, was up by 11.5 percent to $5.6 billion. Cable television,
meanwhile, grew by 16.3 percent to $2.9 billion. The Internet posted
the highest gains, of 28.1 percent, to $1.8 billion, followed by national
syndication, which was up 16.7 percent to $947 million.
The Spanish-language media including television and print showed
no growth for the year, according to TNS Media Intelligence/CMR.
The top ten advertisers including Procter & Gamble, General
Motors, Time Warner, Walt Disney and Ford, among others spent $3.8
billion in the quarter, up 11.5 percent from last year.
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