| Titled There's a Story Here Somewhere! BBC
Broadcast's panel will take a look at how to engage audiences creatively
by telling a great story. The presentation will cover storytelling
principles, its innovative applications, the fundamental points of
writing a good story and the significance of the story's structure
when making promo spots.
BBC Broadcast business director global Nigel Cole and senior account
director Jill Lindeman will lead the session.
"In today's high-tech and high-choice world it's more than
just creative is king. To truly capture the audience, whether it
be on television or a mobile phone, the strength of the story is
critical. Throughout history, the great storytellers have enticed
their audiences by using creative ways to tell their stories using
popular, contemporary mediums. We must also find ingenious ways
of telling our stories but in a 30 second spot," said Lindeman.
At this year's PROMAX&BDA conference, BBC Broadcast is nominated
for 45 PROMAX World Gold Awards, one BDA World Gold Award, and also
for the prestigious Rocket Award, that takes the tally to 47. The
winners will be announced on 24 June.
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