MUMBAI: With the French Open Tennis Grand Slam tournament under way Sponsorship Intelligence (SI) has announced its partnership with the Fédération Française de Tennis (FFT).

As per this SI will conduct a programme involving global sponsorship research. The win followed a competitive three way pitch. In India the tournament is airing on Ten Sports.

SI added that it will provide the FFT with media research to help establish the global delivery of the tournament and quality of exposure enjoyed by the FFT’s commercial partners. Furthermore a multi-market consumer research study will assess the impact of Roland Garros as a sponsorship vehicle.

FFT sponsorship director Fabien Grobon added, "FFT appreciates the need to nurture our Roland Garros brand. The research programme that Sponsorship Intelligence has proposed will help us to understand our brand’s personality and imagery on an international basis"

The sponsorship and sports marketing research company SI is owned by ZenithOptimedia. In the past SI has worked on the Fifa World Cup as well as the biggest sporting spectacle the Olympic Games. It has also provided inputs on the World Rally Championships (WRC) which airs in India on AXN.