Radio Mirchi property exhibition from 30 July- Indiantelevision.com's Media, Advertising & Marketing Watch

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Indiantelevision.com's Media, Advertising & Marketing Watch

Radio Mirchi property exhibition from 30 July

Indiantelevision.com Team

(27 July 2004 7:00 pm)

MUMBAI: Radio Mirchi is organising a property and finance show - The Radio Mirchi Premium Property Showcase 2004, in association with Standard Chartered Bank.

Aimed at being the one-stop venue for all premium housing needs in the city, the "showcase" will be on for three days from 30 July to 1 August at the Nehru Centre, Mumbai.

On offer are premium properties located across Mumbai priced at Rs 2.5 million and above for residential purposes. A total of 20 top city builders including Rustumjee, Neelkanth Group and the Runwal Group are participating in the property exhibition, says an official release. The exhibition also has special finance schemes and on-the-spot loan sanctions.

According to Radio Mirchi station director Sameer Soni, "There is no doubt that radio has evolved from being an entertainment medium to being a utility-based medium and from being a channel of broadcast it is now becoming an interactive platform with a far greater reach than newspapers, television or the Internet. The Premium Property Showcase is one example of the many ways in which Radio Mirchi is going beyond a voice and into the lives of people."

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