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“We have shut the bar, closed the door and as the media planners
say, we now have a captive audience.” That quote from inaugural
speech of the Ad Club president-elect and FCB Ulka executive director
MG Parameswaran really set the mood for the entire evenings proceeding.
Held at Mumbai’s Taj Lands End, Ad Club Mumbai’s annual
awards for excellence in media innovations saw a great turn out
from the who’s who of the advertising and media fraternity.
What with likes of Sam Balsara, Arvind Sharma, Nirvik Singh rubbing
shoulders with the glam frat Malaika Arora-Khan, Yana Gupta, Pooja
Bedi and Katrina Kaif, the event can easily be labeled as well attended.
With eight gold winners and 12 silver winners, besides the special
winner, being honoured, the event was certainly a suave affair but
not without its share of glitches. While the host for the evening
Go 92.5’s RJ Taranna set the pace with her chatty banter, what
stuck out like a sore thumb was her lack of know-how about the event
itself.
Meanwhile stand up comic Veer Das’s act certainly had the
audience in splits, but after a while the incessant penis jokes
started to sound a bit crass. Ex-Viva singer Pratichee, who presented
the next act, was a great entertainer though. Her three song-dance
acts certainly helped break the monotony set by the awards.
What with each teams cheering their representative with howls,
whistle and interestingly even tambourine beats, the team spirit
was at its peek. Also something that stood out was the respect for
the achievers. The recipient of the lifetime achiever award Helen
Anchan received a standing ovation. Her 50 long year association
with the ad frat and her long standing loyalty to Lowe was certainly
valued by the industry.
“I have seen things undergo a major change in the last 50
years, but one thing that remains contact has been the commitment
towards advertising and the strife for excellence,” Anchan
said in her speech. And may your tribe increase…
Here’s the full list of all those who took home the coveted
Emvies:
1) Best media research
--- Gold --- Lodestar Media- case study- reel pointer
--- Silver --- Media Com India- case study- Parachute coconut oil/
Light and the restless
2) Best media research
--- Gold --- Madison communications pvt ltd- case study- Copy impact
planning Coca Cola
--- Silver --- Lodestar Media - case study- media launch Indigo
(joint)
--- Silver --- Group M- case study- Horlicks (joint)
3) Best media marketer of the year
--- Gold --- Sony entertainment television – case study- Jassi
Jaissi Koi Nahi
4) Best media innovation (Event)
--- Gold --- Lodestar Media- case study- Nerolac/ Touch a child’s
life
5) Best media innovation (Direct marketing)
--- Silver ---Lodestar Media- case study- Club Mahindra/ film role
mailer
6) Best media innovation (Radio)
--- Silver --- Madison radio-case study- Kotak Mahindra
7) Best media innovation (Television)
--- Gold --- Pepsi food ltd-case study- Pepsi World Cup music video
--- Silver --- Madison Communication- case study-Cadbury ltd
8) Best media innovation (press)
--- Gold --- O&M - case study- Fevicol adhesive/huddle
--- Silver --- Lodestar Media-case study- Nerolac/Interactive shade
card
9) Best media innovation (out of home)
--- Silver --- O&M –case study- Dr Morpen/Relax! It will
come
10) Best media innovation (cinema)
--- Silver --- Group M – case study- ICICI Bank/Bagban
11) Best media innovation (internet)
--- Gold --- Pepsi food ltd- case study- World Cup ke Shikari
--- Silver --- O&M- case study- iShakti
12) Best media innovation (never before media)
--- Gold --- Jagran Prakashan ltd- case study- Environmental day
initiative (joint)
--- Gold --- Group M- case study – Pepsi Communications World
Cup music video
--- Silver--- Zee News--- case study--- first time use of traffic
signals
13) Best media agency
Lodestar Media
14) Grand Emvies
Jagran Prakshan ltd
15) Best case study presentation (people’s choice) --- An
Ad Club momento
Madison Communication pvt ltd- case study- Copy impact planning
for Coca Cola
16) Life time achievement award
Lowe’s Helen Anchan
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