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MUMBAI: Malayalam channel Asianet in association with detergent
major Henkel Spic India has launched a new on-air campaign.
The ad, which has has been appearing on the channel since last
week, gives viewers a chance to be in a winning position if they
are "caught" watching Asianet when a representative of
the Henkel brand Henko Stain Champion visits their homes.
The 30-second ad appears three to four times a day. Another Henkel
brand Mr. White had earlier associated with Asianet to run an on-air
campaign for a primetime soap Megham.
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"The
good response the Mr. White campaign had received is the inspiration
behind the present campaign," said Asianet Communications marketing
manager Anto Puthari. "The campaign has a three-party benefit
pattern involved - The viewer is rewarded with gifts while the viewership
gets boosted for Asianet and in turn the product gets high brand-recall,"
he said.
