| The TVC is directed by Shiven Surendranath, clothes
designed by Rocky S and the agency for the brand Old Admiral is Euro
RSCG. The TVC will go on air in the next three weeks and the selection
of channel mix will be on the basis of national viewership, the release
adds.
"The brand will talk about the fact that in all the ups &
downs in life, your mate for all times is Old Admiral, thus, bringing
in the brand promise through the campaign," says Anisha Motwani,
Euro RSCG vice-president.
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