2,136 Americans were surveyed online by Harris Interactive from 10-16 June 2004. The survey asked respondents to name the three brands they considered the best.

Sony was followed by Coca-Cola, Dell, Kraft and Toyota. Sony America strategic marketing senior VP Tim Baxter Tim Baxter added, "The strength of the Sony brand is a result of our continued dedication to quality and excellence across all of our businesses. They include electronics, video games, motion pictures, television, digital entertainment and music.

" Our ability to sustain such high brand recognition consistently among consumers is a true testament to the innovation, creativity, and dedication of Sony employees around the world."

The New York headquartered Harris Interactive is a worldwide market research and consulting. It claims to be pioneering the Internet method to conduct scientifically accurate market research. Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research.