Emirates brews interactive initiative in association with Barista, contests2win - Indiantelevision.com's Media, Advertising & Marketing Watch

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Indiantelevision.com's Media, Advertising & Marketing Watch

Emirates brews interactive initiative in association with Barista, contests2win

Indiantelevision.com Team

(12 July 2004 2:00 pm)

MUMBAI: Emirates has announced a contest involving a trip to the city that never sleeps New York. The inter-continental airline is offering the coffee chain Barista's patrons the opportunity to participate.

Through the contest the airline is celebrating the launch of its first ever passenger service to the US. Specially designed Emirates tent cards have been placed in nearly 50 Barista outlets in eight cities.

Visitors simply need to SMS EK to 8558 and they will receive multiple-choice questions on their mobile. All those replying with the correct answers will be entered into a draw to win the prize. The contest is also being done online through contests2win.

Besides a free ticket to New York the winner will be put up at the Ritz Carlton. The entire prize is valued at Rs. 1, 04, 000.

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