CASBAA introduces Pay-TV ad awards

MUMBAI: The Cable & Satellite Broadcasting Association of Asia (CASBAA) has launched CASBAA Pay-TV Advertising Awards to boost the pay-TV advertising market. The initiative is to honour creative excellence in multi-channel television.

The first awards ceremony will take place on the first full day of the CASBAA Convention 2004 in Hong Kong, 26-29 October 2004.



Awards will be given in the following categories with certificates awarded for the best in a particular sub-category:

Creative category:

1. Best TVC - AWARD



2. Most Creative use of Pay-TV - AWARD

Best integrated marketing Campaign using Pay-TV CERTIFICATE

Best Use of Sponsorship - CERTIFICATE

Best Use of Product Placement - CERTIFICATE

Planning category:

3. Most effective Targeting

Best Youth Campaign - AWARD

Best Kids Campaign - AWARD

Best Business/Corporate Campaign - AWARD

Best Travel & Leisure Campaign - AWARD


4. Best Campaign AWARD (best of the best) Sponsored by CNN

5. The CASBAA Chairman's Awards (as voted by CASBAA Membership)



Speaking at the launch of the CASBAA Pay-TV Advertising Awards, CASBAA chairman Marcel Fenez is quoted in reports as saying, "This is a great time for our industry. We are seeing more invention, more flexibility and a greater awareness of the needs of clients, agencies and consumers than ever before. The CASBAA Pay-TV Advertising Awards will capture the moment and set new benchmarks for us all."

According to CASBAA Pay-TV Advertising Awards judges panel chairman Rob Sherlock, the playground of creativity is changing as fast as the media environment. "Great ideas have to permeate further and faster than ever before, finding new ways

of exciting and igniting products and brands. Pay TV in Asia is a prime example of this change - so it's great we can celebrate and reward its creativity and vitality," he said.

A distinguished panel of judges chaired by Rob Sherlock and selected from the advertising industry by Media Magazine will evaluate the applications. Entry details will be made available at and

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