The first awards ceremony will take place on the first full day of the CASBAA Convention 2004 in Hong Kong, 26-29 October 2004.

Creative category:

1. Best TVC - AWARD
Local - CERTIFICATE
Regional - CERTIFICATE

2. Most Creative use of Pay-TV - AWARD
Best integrated marketing Campaign using Pay-TV CERTIFICATE
Best Use of Sponsorship - CERTIFICATE
Best Use of Product Placement - CERTIFICATE

Planning category:

3. Most effective Targeting
Best Youth Campaign - AWARD
Best Kids Campaign - AWARD
Best Business/Corporate Campaign - AWARD
Best Travel & Leisure Campaign - AWARD

Overall:

4. Best Campaign AWARD (best of the best) Sponsored by CNN

5. The CASBAA Chairman's Awards (as voted by CASBAA Membership)

According to CASBAA Pay-TV Advertising Awards judges panel chairman Rob Sherlock, the playground of creativity is changing as fast as the media environment. "Great ideas have to permeate further and faster than ever before, finding new ways
of exciting and igniting products and brands. Pay TV in Asia is a prime example of this change - so it's great we can celebrate and reward its creativity and vitality," he said.

A distinguished panel of judges chaired by Rob Sherlock and selected from the advertising industry by Media Magazine will evaluate the applications. Entry details will be made available at www.casbaaconvention.com and www.media.com.hk.