Ozone Group invests over Rs 20 million into publishing biz

NEW DELHI: Capital-based Ozone Group of companies today announced its foray into the publishing business to float a new strategic business unit- '4th Dimension Media Pvt. Ltd'.

4th Dimension Media as its maiden venture has launched a new monthly woman's magazine called '4th D Woman'. 4th Dimension Media has invested over Rs 20 million to promote the concept of the newly launched magazine.



Priced at Rs 30, 4th D woman broadly targets readers in the age group of 20-40 years. While women will constitute the core target readers, the magazine will offer interesting content for readers across profiles. The magazine will be available in Delhi, surrounding areas and Mumbai initially and 4th Dimension Media will enter smaller cities and towns once they consolidate their position in the current market.

4th D Woman will have an initial circulation of 1.5 lakh copies and has set itself a target of 15 lakh in a year's time in view of the immense niche potential. It will be placed in strategic locations such as lifestyle malls and retail outlets, apart from being available in bookstalls.

Commenting on Ozone Group's entry into the publishing business, company M D S C Sehgal and chairman of the editorial board of 4th Dimension Media said, "The Fourth Dimension, which essentially differentiates one person from another, is a novel concept and will be promoted as a brand. If one has to truly grow in life, it is one's 4thD that has to be constantly and consciously developed. Women constitute 50 per cent of humanity and this publication will endeavour to empower them through the realization of this inherent 4thD to their advantage. Today, women empowerment is more of an urban concept. We would eventually like to drive this philosophy nationally, including the rural areas."

Ozone Pharmaceuticals is the parent company of the Ozone Group and was founded in 1991.With the launch of Ozone Ayurvedics in 2001, the company diversified into over the counter herbal health and beauty care products category. Ozone Ayurvedic's flagship brand Nomarks has been highly successful and has launched a number of category pioneer products such as Nomarks mark removal cream, Nomarks elbow cream and Nomarks scrub soap.

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