| Priced at Rs 30, 4th D woman broadly targets readers
in the age group of 20-40 years. While women will constitute the core
target readers, the magazine will offer interesting content for readers
across profiles. The magazine will be available in Delhi, surrounding
areas and Mumbai initially and 4th Dimension Media will enter smaller
cities and towns once they consolidate their position in the current
market.
4th D Woman will have an initial circulation of 1.5 lakh copies
and has set itself a target of 15 lakh in a year's time in view
of the immense niche potential. It will be placed in strategic locations
such as lifestyle malls and retail outlets, apart from being available
in bookstalls.
Commenting on Ozone Group's entry into the publishing business,
company M D S C Sehgal and chairman of the editorial board of 4th
Dimension Media said, "The Fourth Dimension, which essentially
differentiates one person from another, is a novel concept and will
be promoted as a brand. If one has to truly grow in life, it is
one's 4thD that has to be constantly and consciously developed.
Women constitute 50 per cent of humanity and this publication will
endeavour to empower them through the realization of this inherent
4thD to their advantage. Today, women empowerment is more of an
urban concept. We would eventually like to drive this philosophy
nationally, including the rural areas."
Ozone Pharmaceuticals is the parent company of the Ozone Group
and was founded in 1991.With the launch of Ozone Ayurvedics in 2001,
the company diversified into over the counter herbal health and
beauty care products category. Ozone Ayurvedic's flagship brand
Nomarks has been highly successful and has launched a number of
category pioneer products such as Nomarks mark removal cream, Nomarks
elbow cream and Nomarks scrub soap.
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