| In a new development, MIPCOM Junior and License !
Magazine are launching the "MIPCOM Junior Licensing Challenge".
An international jury, chaired by Toys US Inc. chief marketing officer
Warren Kornblum will evaluate the licensing and merchandising potential
of a series of production projects, said an official release.
MIPCOM Junior will once again host the "Programmers Showcase",
in association with Kidscreen magazine, in which children's programmers
from around the world come together and outline their current acquisitions
and commissioning strategies to help producers tailor future projects,
informed the release.
Additionally, a number of case studies entitled "Conquering
America", organised in partnership with Kidscreen magazine,
will give strategic advice to producers and distributors on how
to break into this essential market, giving concrete examples of
programmes that have enjoyed success in this area.
For the first time, the International Licensing Industry Merchandiser's
Association (LIMA) will be attending MIPCOM Junior. A work-shop,
co-organised with LIMA and made up of a panel of international experts,
will offer guidance to professionals on how to exploit the licensing
and merchandising potential of TV programmes. The experts will also
be available for one-to-one meetings and propose an invaluable source
of advice for professionals looking to develop business strategies
in this area, added the release.
In addition to the conferences, all MIPCOM Junior 2004 participants
will have access to the "Licensing Club". For the second
year running, the MIPCOM Junior Licensing Club will be a meeting
place for professionals from the licensing and merchandising sectors
and will showcase licensed products that are destined to be commercialised.
Finally, as a preview to MIPCOM Junior 2005, MIPCOM Junior will
give a demonstration of the future digital videotheque.
This year's international TV and entertainment market MIPCOM 2004,
to be held from 4 October to 8 October, will have merchandising
as the core topic of two panels that will compliment the MIPCOM
Junior conference programme.
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