MIPCOM Junior to focus on licensing & merchandising

MUMBAI: MIPCOM Junior, the international showcase for children's programming, returns with an extensive schedule of conferences and new events. The event will be held at Noga Helton, Cannes, Paris on 2-3 October.

Both licensing and merchandising will be highlighted in this 12th edition of MIPCOM Junior and participants will have the opportunity of attending a series of exceptional conferences focusing on these key sectors and the significant economic potential they represent for the television industry.



In a new development, MIPCOM Junior and License ! Magazine are launching the "MIPCOM Junior Licensing Challenge". An international jury, chaired by Toys US Inc. chief marketing officer Warren Kornblum will evaluate the licensing and merchandising potential of a series of production projects, said an official release.

MIPCOM Junior will once again host the "Programmers Showcase", in association with Kidscreen magazine, in which children's programmers from around the world come together and outline their current acquisitions and commissioning strategies to help producers tailor future projects, informed the release.

Additionally, a number of case studies entitled "Conquering America", organised in partnership with Kidscreen magazine, will give strategic advice to producers and distributors on how to break into this essential market, giving concrete examples of programmes that have enjoyed success in this area.

For the first time, the International Licensing Industry Merchandiser's Association (LIMA) will be attending MIPCOM Junior. A work-shop, co-organised with LIMA and made up of a panel of international experts, will offer guidance to professionals on how to exploit the licensing and merchandising potential of TV programmes. The experts will also be available for one-to-one meetings and propose an invaluable source of advice for professionals looking to develop business strategies in this area, added the release.

In addition to the conferences, all MIPCOM Junior 2004 participants will have access to the "Licensing Club". For the second year running, the MIPCOM Junior Licensing Club will be a meeting place for professionals from the licensing and merchandising sectors and will showcase licensed products that are destined to be commercialised. Finally, as a preview to MIPCOM Junior 2005, MIPCOM Junior will give a demonstration of the future digital videotheque.

This year's international TV and entertainment market MIPCOM 2004, to be held from 4 October to 8 October, will have merchandising as the core topic of two panels that will compliment the MIPCOM Junior conference programme.

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