's MAM Stories Archives - 2004
MAM Stories in the month of July
* Showdiff signs on Sri Lankan ace bowler Muralitharan
* Sandeep Goyal launches his 'Dum Dum Bullet'
* Starcom wins GM's $30 m OOH media buying a/c
* ESS has a brand blast with Asia Cup coverage
* Lintas' Mehta wins AAAI-Premnarayan award
* 'Management cartoonist' Prriya Raj releases 2 books
* Mudra South bags 3 nominations at NY Festival
(31 July 2004)
* Swamy is AAAI president, new exec panel formed
* Ad Club Bombay to celebrate golden jubilee
(30 July 2004)
* Grey wins Digjam creative account from Contract
* Antonovich is Panamsat EVP global sales, marketing
* Athens 2004 to see crackdown on ambush marketing
* Kingfisher Airlines to 'Fly the good times' in January
* Brands galore caught in 'Spider Man 2's' web
(29 July 2004)
* Sahara innovates with 'Saathiya' promotion
(28 July 2004)
* Star Plus lures Friday viewers with snazzy car offer
* Radio Mirchi property exhibition from 30 July
(27 July 2004)
* Synovate opens South Asia office in Mumbai, Delhi
* Older upscale male gaze turning more to sports
(26 July 2004)
* 'Block X': Capitalising on creative opportunities
* Aak Tak enters Limca Book for max SMS responses
* Doordarshan nets Rs 170 m from Asia Cup
(24 July 2004)
* Mudra denies newspaper report linking it to talks with OMD
* NRS Council invites applications to undertake NRS '04
* HK-Malaysia twin-destination package for Indians
* Fame Adlabs spins the web
(22 July 2004)
* TAM introduces brand score cards at Asia Cup
* Kelloggs new cereal weaves web around Spider Man
* WPP’s Première Group strengthens consultancy team
* Hollywood using Net for promotions pays off in US
* IMG India appoints Doraiswamy as business dev. head
* Swamy to be the next AAAI president
(21 July 2004)
* MAX steals the show at Promax
* Understanding and implementing the brand pyramid
* Malhotra appointed India sales head for Buena Vista
* World's finest promo work showcased
* Fun in creative thinking possible minus the MBAs: Pandey
* Of TV brand building and branding a TV channel
* Design should express the idea, not be the idea: Connor
* PVR Cinemas launches movie mag
* Effective advertising is all about pleasing the aural sense
* 'Animation is yet to get out of it's kiddie image'- Oshidar
* Attack of the super surfers; has old age advertising lost its charm?
(20 July 2004)
* Designer promos don't mean designer budgets
* Metamorphosis wins Promax&BDA challenge
* Promos drive in only 1% more eyeballs: TAM's Phadnis
* Pepsi, Hero Honda, MTV team up for Rock contest
* India is full of wacky ideas: Cyrus Oshidar
* First position commercials decrease viewership: Hunt
* Times, Star to back new look Triple A advt awards
* Need for passion among designers stressed at Promax
* 'Old' programming need innovative push: Star's Nair
* Promax to be annual affair in India
(19 July 2004)
* 'The Block IX': Prahlad intimate about filmmaking
* Lodestar's 'Reel Pointer' - an overview
* MOMS to spread its wings in Dubai
* Garnier Nutrisse launches Glossy Golds
(17 July 2004)
* Rural Network to host a seminar on rural marketing
* Star in education partnership to combat Aids in India
* Yahoo! India, ESS tie up for SMS based interactivity
* 'Chax' joins Rediffusion DYR as national creative director
(16 July 2004)
* Indira School of Communication inaugurated in Pune
* Dabur launches exotic fruit juice nectar
(15 July 2004)
* Asianet's Henkel on-air promo: 'watch & catch'
(14 July 2004)
* WPP lone suitor as Publicis withdraws Grey Global bid
* Radio Mirchi partners with 'Dabbawallas'
* BBC Broadcast to attend Promax India conference
* Hutch launches multimedia mobile services in Punjab
* Oobe, Revlon tie-up for discounts on Oobe garments
* Peta serves legal notice to O&M, Hutch for ad
(13 July 2004)
* Max into top 100 with 'Hollywood Hungama'
* TME head of buying Himani Kapadia quits
* Umesh Chandra joins TNS India
* Katrina Kaif to promote Old Admiral liquor
* Six agency pitch for SingTel account
* Sony tops Harris Best Brands poll yet again
* Emirates brews contest with Barista, contests2win
(12 July 2004)
* 'The Block VIII': Unboxing your box
* Madison bags Airtel AOR
* Ad Factors is Crest Communications' AOR
* CASBAA introduces Pay-TV ad awards
(10 July 2004)
* Foreign Chinese cable networks post big ad gains
* Rebate option softens upped service tax blow
* Bipasha Basu stars in Panasonic commercial
(8 July 2004)
* BBC strengthens cachet among upmarket Europeans
* Digicel to sponsor W.I. cricket team
* BBC wins marketing research award in the UK
(7 July 2004)
* Star TV wins approval to set up ad firm in China
* FICCI survey projects growth in FMCG sector
(6 July 2004)
* Ozone Group invests over Rs 20m. into publishing biz
* SC extends ban on telecast of political, surrogate ads
* UTV sets off 'chain reaction' with 'Lakshya' in the US
(5 July 2004)
* Prasoon Pandey unfurls ad film making secrets
* Mipcom Junior to focus on licensing & merchandising
* SET crowned Best media marketer at Emvies 2004
* Hutch to promote Hong Kong shopping fest in India
* Lodestar Media makes a clean sweep at Emvies
(3 July 2004)
* Samsung's promotional alliance with New Line Cinema
* LG unveils latest range of display products
* Huge on ground activity around 'Spiderman 2'
* VVS Laxman joins the polio fight in AP
(2 July 2004)
* WPISPL launches International prepaid cards
* IBF ruling on service tax now in effect
(1 July 2004)


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