's MAM Stories Archives - 2004
MAM Stories in the month of June
* Star tops all Asian b’casters at 2004 PROMAX & BDA
* Sony Asia to buttress its popularity via road shows
* Chevrolet Tavera gets thumbs up from cust. & media
* Star Parivaar delivers the ratings
(29 june 2004)
* Vivek Sengupta new Star India CorpComm head
* DD goes outdoors for publicity blitz
* Eight awards: Channel [V]'s Promax&BDA haul
* Noshe bags Greenways account
* Max goes max with Champions Trophy
* Dentsu takes 30 per cent stake in World Sport Group
* Mcdonald's creates campaign for Athens Olympics
(28 june 2004)
* TVS Centra zooms past others in cust. satisfaction
* Universal McCann predicts continued growth in '05
* Rediffusion DYR bags Space TV creative account
* Promax&BDA NY '04 witnesses record attendance
* P&BDA study reveals tech impact on TV viewing
* Carat lines up new tools to generate ROI for clients
(26 june 2004)
* BBC Broadcast tops Intl Promax with 33 awards
* SET, MAX bag 3 Promax Awards
* AOL to acquire for $435 mn
* Motorola introduces new handset with MP3 ringtones
* Titan vies for space in designer eyewear market
(25 june 2004)
* Tam India makes a breakthrough at WAM
(24 june 2004)
* Glycodin's new ad stresses on humour quotient
* eBay to acquire
(23 june 2004)
* Benetton presents its new 'cool' summer collection
(22 june 2004)
* MSN to try innovation in online advertising in the US
(21 june 2004)
* Sab aims to up stickiness quotient through SMS
* Titan launches Tommy Hilfiger watches in India
* Zee talent hunt to warm up weekend viewing
(19 june 2004)
* Nomarks earmarks Rs 120 million as annual ad budget
* Radio City announces another contest for its listeners
* Burger King, Nick in intl promo deal for two films
* Channel branding top of mind at Broadcast Asia
(18 june 2004)
* [V] nominated in 17 categories for Promax&BDA
* Aaj Tak now breaking news on Sony's 'Saaksshi'
* Oltchick appointed Star Group EVP, ad sales
* US broadcasters register gains in upfront ad sales
* Visa US' Olympics promo takes a lap around the world
* US ad expenditure set for a 9.3 per cent rise
* UTV airtime sales to market four dailies
(17 june 2004)
* [V] mascot Simpoo joins the Peta brigade
(16 june 2004)
* And now a 'Star Parivaar' audio casette
* O&M elevates Sanjay Thapar after Vibha Desai quits
(15 june 2004)
* Star India restructures ad sales team
* AMarico enters youth beauty category
* McDonald's, WHV's global distribution agreement
(14 june 2004)
* Archies celebrates Fathers Day with Radio Mirchi
(12 june 2004)
* Andreas Gellner named Adidas India new MD
* Tata Daewoo launches next gen truck 'Novus' in Korea
(11 june 2004)
* Work on Business Superbrands kickstarted
* Multi-media tops India's cellphone feature wish list
* Godfrey Phillips launches Don Diego cigar in India
* WPP Group sets up Indian healthcare agency
(10 june 2004)
* Cartoon Network's Mirchandani joins NGC
* Zee Cinema's ties up with supermarkets for promotion
* Warner looks to Batman resurgence
* PR seminar stressed on training, domain expertise
* UK women wield remote chance to control TV
(9 june 2004)
* PR industry opportunity in saturated TV ad market
* Ray Jacobs to receive PROMAX hall of fame award
* PROMAX&BDA to study consumers' viewing choices
(8 june 2004)
* Sahara lines up marketing blitz for new kiddies show
* MelCole, Ketchum for Athens Olympic Torch Relay
* Oracle selects Starcom for global media assignment
* Milkha Singh wins McDowell’s golf tournament
(7 june 2004)
* US adspend up 9.6 per cent in Q1
* BBC to hold session on storytelling at Promax&BDA
* Revamped Close Up makes a splash in media
(5 june 2004)
* MRUC to expand media offerings to outdoor, Internet
* Airtel to choose from Zenith, Carat and Madison
* SI to study sponsorship efficacy of French Open
* Broadband conn's keep 18-34 year-olds hooked in US
* Star Plus pumps up promos for Parivaar awards
(4 june 2004)
* Mirchi, City burning up Delhi, Mumbai respectively
* Men tuning into radio more than women
* 'Coolers' from Dabur; first new brand launch in 7 years
* Hachette extends 'Sugar' brand to TV in MTV deal
* O&M's new Fruit n Milk TVC uses health-taste USPs
(3 june 2004)
* India TV campaign stresses difference in outlook
* Yahoo, join hands for Yahoo! India careers
* 'Quality and Standards' central theme of PR 'summit'
* BBC Broadcast conceives new campaign for SCI FI
* Contract seemed suitable fit for HSBC: WPP's Li
* Nike to set up India subsidiary
(2 june 2004)
* Barista, CNN make connection over hot coffee
* UK ind. groups oppose junk food ad ban move
(1 june 2004)


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