MUMBAI: Cola major Pepsi plans to put some fizz into Valentines Day with a new initiative - “Pepsi Love Wrap” - across key outlets in Mumbai, whereby consumers can send their messages printed on customized labels of 500-ml Pepsi bottles.

Consumers can write their messages and postal address in special entry forms available at key Pepsi outlets such as Bombay Blues, Cream Center, Just Around the Corner, Pizza Hut, SUBWAY, Fun Republic, Fame Adlabs and drop them at specially created boxes. Entry forms are also available at mobile “Love Wrap” vans, which are visiting some of the most happening youth hang-outs in the city.
Consumers can submit their messages in exchange of a Pepsi 500-ml label, and on winning some of the exciting games conducted on these vans.

Submitted messages would then be printed on customized “Love Wrap” labels on 500-ml Pepsi bottles, and hand delivered in an attractive carry bags to consumers at their respective addresses. 100 lucky couples from amongst the participants will be invited to the Valentine’s bash at the night club Enigma, at JW Marriott hotel on 12 February.