Omnicom's BBDO bags seven Golds at 2004 TV & Radio Ad Awards

MUMBAI: The Grand Award winners of the International TV, Cinema and Radio Advertising competitions were announced by the New York Festivals at a gala awards ceremony at the Hudson Theatre in New York City on 29 January. Interpublic Group's Termerline Mcclain chairman and CEO Jim Ferguson presented the awards.

BBDO New York was the top overall winner at the awards and bagged a total of seven Gold World Medals as well as their Grand Award.



In television advertising, a Grand Award for Best Low Budget Commercial was awarded to Master Communicao, from Curitiba, Brazil, for "Keys", a simple but effective spot for Audi.

Arnold Worldwide in Boston, MA, and harvest in Santa Monica, CA shared the Grand Award for Best Public Service Advertising, for the American Legacy Foundation's "1200 Kids." The Grand Award for Best TV Campaign went to McCann Erickson Argentina in Buenos Aires and their "For Everyone" campaign for Coca-Cola. The award for Best TV Commercial was bagged by Backyard Productions in Venice, California, for "Paper Tray", a spot for AccuServ. And the Grand Award for Best Creative Achievement went to Ominicom's BBDO New York, for the Fed-Ex spot "Desert Island."

In radio advertising, the Grand Award for Best Commercial was awarded, for the fifth year running, to the "Men of Genius" campaign from Omnicom's DDB Chicago, this time with "Mr Way Too Much Cologne Wearer."

Now in its 46th year, the 2004 TV, Cinema and Radio Advertising competition received over 3,000 entries from 55 countries. The number of entries from overseas increased by about 10 percent, and now account for nearly four-fifths of entries in this competition. Judging of both the television and radio entries was completed entirely online by senior creatives around the world. This is the second year running that this process has been carried out online.

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