| In television advertising, a Grand Award for Best
Low Budget Commercial was awarded to Master Communicao, from Curitiba,
Brazil, for "Keys", a simple but effective spot for Audi.
Arnold Worldwide in Boston, MA, and harvest in Santa Monica, CA
shared the Grand Award for Best Public Service Advertising, for
the American Legacy Foundation's "1200 Kids." The Grand
Award for Best TV Campaign went to McCann Erickson Argentina in
Buenos Aires and their "For Everyone" campaign for Coca-Cola.
The award for Best TV Commercial was bagged by Backyard Productions
in Venice, California, for "Paper Tray", a spot for AccuServ.
And the Grand Award for Best Creative Achievement went to Ominicom's
BBDO New York, for the Fed-Ex spot "Desert Island."
In radio advertising, the Grand Award for Best Commercial was awarded,
for the fifth year running, to the "Men of Genius" campaign
from Omnicom's DDB Chicago, this time with "Mr Way Too Much
Cologne Wearer."
Now in its 46th year, the 2004 TV, Cinema and Radio Advertising
competition received over 3,000 entries from 55 countries. The number
of entries from overseas increased by about 10 percent, and now
account for nearly four-fifths of entries in this competition. Judging
of both the television and radio entries was completed entirely
online by senior creatives around the world. This is the second
year running that this process has been carried out online.
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