New look 'HT' hits stands Sunday

NEW DELHI: Leading English language daily Hindustan Times, embattled in the numbers game with The Times of India in Delhi, has decided to relaunch itself from tomorrow with a new look, additional features and, probably for the first time, backed by an aggressive multi-media campaign across all genres.

Talking to on the marketing strategy behind the move, HT's vice-president (marketing) Anand Bharadwaj says, "The changes are being effected to keep pace with the changing needs of the consumer, which is more youthful now."

Though the newspaper's masthead would remain the same --- it was changed 

few years back in the late 1990s when 'The' was dropped from the name ---

the whole page "look and feel", including inside pages, would undergo a change.

The changes in HT, which include introduction of new supplements and a revamp of existing ones (city-specific HT City being one) would be communicated to readers, advertisers and the industry, in general, via a mutli-media campaign costing approximately Rs 60 million for the first three months of the re-launch.

With all the added features, would the price remain the same at Rs 1.50 on weekdays? Bharadwaj replies in the affirmative. "For the time being, we would hold the price line," he said, indicating that in a dynamic market, the issue of pricing would get decided by "competitive pricing."

What are the changes being effected by HT? For details stay tuned.

Latest Reads
NewsX special weekend shows – 23rd & 24th february

This weekend on NewsX, India’s leading English news channel, NewsX The Sunday Guardian-The Roundtable will cover the key issues before the 2019 general elections

Television TV Channels News Broadcasting
History TV18 set to premiere new unscripted series ‘Road Hauks’

History TV18 has planned to come up with a new unscripted series Road Hauks, taking the inspiration from American designs, which will be premiering on 23 February at 6 pm.

Television TV Channels Specialised and Niche
Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH

Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH.

Television TV Channels GECs
BARC exhorts TRAI to strengthen existing TV audience measurement system

Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion....

Television TV Channels Viewership
Most watched Hindi news channels in 2018

News is event driven – that is a fact that is known and repeated a dozen times and more by all publications, newsletters, and whatnots.  As per a Broadcast Audience Research Council of India (BARC) report presented at FICCI-Frames 2018, Hindi content still rules the Indian television landscape in...

Television TV Channels Viewership
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories