Burson-Marsteller awarded '2003 Consultancy of the Year'

MUMBAI: Burson-Marsteller (BM) China was awarded the "Consultancy of the Year" at this year's PR Week (Asia) annual award ceremony held in Hong Kong on 20 November, 2003. BM China was also recognised as Asia Pacific "Consultancy of the Year" in 2001.



Burson-Marsteller Greater China COO Susan Tomsett said, "This is a significant win for BM China given the severe economic climate. We are thrilled to be recognised by the industry for our efforts in not only providing innovative and strategic communications counsel to clients but also in maintaining excellent quality and standards as a leading consultancy in the region. Winning this award would not have been possible without the support of our exceptional talents at BM and the great clients with whom we work for every day."

PR Week (Asia) had received a total of 175 entries, for communications and public relations campaigns implemented during 2002-2003, from major public relations agencies, governments, corporations, and non-profit organisations. The entries were judged by an 11-member panel comprising leading senior communications specialists within the public relations industry, media, and the private sector across Asia Pacific.

BM's innovation was lauded by the judges in a number of key areas: assisting clients in the development of credible corporate social responsibility programs; pioneering training services by extending its in-house training capabilities to clients; and continued pro-bono work with the Special Olympics Committee in China.

Commenting on BM China's achievements, one of the 11-member panel judges said, "BM China successfully navigated its way through tough waters during 2002-2003 and developed best practices to stay true to its values as a public relations consultancy."

Tomsett added, "We take pride in providing benchmarks for the industry and will continue to invest in our people and broaden the scope of our business services. For example, we have had tremendous success with our Centre for Advanced Communications, where we provide media training to clients in a conducive training environment."

In addition to its "Consultancy of the Year" accolade, BM China also picked up the top award for its successful efforts in Hewlett-Packard's 99 Families Campaign and a "Certificate of Excellence" in the Marketing Communications category. BM Asia Pacific was also awarded "Network of the Year" for the region.

HP Asia Pacific director of brand and marketing communications (Imaging & Printing Group) Ivy Liang said, "The value-added, strategic counseling that BM has provided to HP enables us to differentiate ourselves from our competitors in China. They worked with us on finding innovative ways to build partnerships that pave the way for the future."

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