Electrolux to unveil multi media campaign for new range of microwaves

MUMBAI: Demonstrating its growth strategy, Electrolux Kelvinator a subsidiary of the Electrolux Group has announced its foray into the microwave product category. The company will unveil a multi media campaign promoting the product.



The company's launch of its ‘Nutrition’ range of microwaves marks the company’s entry in a new product category. The company has already established its presence in refrigerators and washing machines.

Electrolux Kelvinator MD, CEO Rajeev Karwal was quoted in a company release saying, “We are committed to the Indian consumers and plan to offer them the world’s most technologically advanced products. The microwaves launch exemplifies the company’s aggressive growth strategy and its vision to become the leading consumer durable brand in the country.”

The ‘Nutrition’ range of microwaves has been launched strengthening the company’s overall positioning of ‘Nurturing Hopes. Nourishing Life’.

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