| Confirming the development, JWT Bangalore senior vice-president
and general manager Dhunji S Wadia said, “We have just received
an intimation from The New York Festivals (AME) Awards committee that
our 'Launch of Lipton Ice Tea campaign' has achieved finalist status
in the 2004 Competition. We are happy to get recognition for work
that has worked in the market place, seen the sales graph go up for
the brand and receive accolades both nationally and internationally.”
Wadia added, “This category would be the most competitive
of all categories consisting of all colas and, soft drinks and health
beverages including fruit juices. The highest scoring gold winners
then go on to compete for the Grand Award "Best of Show"
bowl. While being a finalist itself is recognition of work amongst
the thousands of entries from across the world, here's hoping for
an even better result.”
The Lipton campaign has already been featured in the Showcase of
Indian Advertising that was released at the prestigious AdAsia 2003
at Jaipur.
The latest development is an addition to JWT Bangalore office’s
impressive performance in the international festivals. In 2003,
the agency had managed to gain a finalist certification for its
work for i-flex Solutions in the New York Festivals’ International
Midas Award.
Also, JWT Bangalore had emerged as the only Indian agency to manage
finalist nomination at the Advertising Festival (TAF), which was
held at the Disneyland Resort, Paris in September last year. The
agency was in contention for two awards as it was short-listed for
Madura Garments (Trouser Town) campaign in `Best Use of Outdoor
Design’ and Spice Telecom in the `Best Use of Radio’ categories.
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