JWT Bangalore nominated at NY AME awards

NEW DELHI: JWT Bangalore office has received finalist status for its Lipton Ice Tea campaign, in the forthcoming The New York Festivals Advertising Marketing Effectiveness (AME) Awards, which will be held on 29 January 2004.

As a finalist, the entry is eligible to compete for a gold, silver or bronze World Medal in the category - Beverages: non-alcoholic.



Confirming the development, JWT Bangalore senior vice-president and general manager Dhunji S Wadia said, “We have just received an intimation from The New York Festivals (AME) Awards committee that our 'Launch of Lipton Ice Tea campaign' has achieved finalist status in the 2004 Competition. We are happy to get recognition for work that has worked in the market place, seen the sales graph go up for the brand and receive accolades both nationally and internationally.”

Wadia added, “This category would be the most competitive of all categories consisting of all colas and, soft drinks and health beverages including fruit juices. The highest scoring gold winners then go on to compete for the Grand Award "Best of Show" bowl. While being a finalist itself is recognition of work amongst the thousands of entries from across the world, here's hoping for an even better result.”

The Lipton campaign has already been featured in the Showcase of Indian Advertising that was released at the prestigious AdAsia 2003 at Jaipur.

The latest development is an addition to JWT Bangalore office’s impressive performance in the international festivals. In 2003, the agency had managed to gain a finalist certification for its work for i-flex Solutions in the New York Festivals’ International Midas Award.

Also, JWT Bangalore had emerged as the only Indian agency to manage finalist nomination at the Advertising Festival (TAF), which was held at the Disneyland Resort, Paris in September last year. The agency was in contention for two awards as it was short-listed for Madura Garments (Trouser Town) campaign in `Best Use of Outdoor Design’ and Spice Telecom in the `Best Use of Radio’ categories.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories