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| Indiantelevision.com's Media, Advertising
& Marketing Watch |
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| Everest bags LG Care ad account |
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| Indiantelevision.com
Team |
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| (21 January 2004 3:00
pm) |
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| MUMBAI: Everest Integrated Communications has announced
that it has bagged the account of LG Care in a multi agency pitch.
LG Care specialises in FMCG products including toothpaste, soaps,
detergents. |
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| Everest's MD Ram Sehgal was quoted in a company release
saying that billings in the range of Rs. 200 million were expected.
"The mandate is an exciting and challenging development for us
for two reasons. The first is that we get a chance toi work with one
of the world's leading brands. The second is that personal care is
a category that offers immense potential to the advertiser. In the
Indian context the personal care category is fairly evolved which
means that we will have to draw upon all our talents to create the
right branding and imagery." |
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